Market Reports

With a growing e-bike market and a consumer preference for instore shopping, local brand Cowboy opened a brand store in Brussels in 2023. – Photo Cowboy

Belgian bicycle market drops 18% in 2023

BRUSSELS, Belgium - In Belgium, over 18% fewer bicycles were sold in 2023. Sales decreased from nearly 700,000 to 569,605 units, according to figures...

VeloStrana is one of the leading chains of bicycle shops in Russia with 16 store in 11 cities. - Photo Velostrana

How is the Russian bicycle market faring?

MOSCOW, Russia - With Western sanctions and the ever-growing isolation of Russia in the international arena, serious pressure is being put on the...

Despite losing retail market share, IBDs in Switzerland saw turnover from repairs increase in 2023. – Photo Peter Hummel

Speed pedelec trend gives Swiss market glimmer of hope

AARAU, Switzerland - This Swiss bicycle market developed in 2023 in line with other European countries. After the sales peak in 2020-2022, the market...

“We believe that 2024 will be a slow to stable year, but we expect a recovery in 2025,” said Piero Nigrelli, director of ANCMA’s bicycle sector. – Photo ANCMA

Italian bicycle market closes 2023 with 23% decline in sales

MILAN, Italy - The 2023 bicycle market in Italy closed with a 23% year-on-year decline in sales volume. Italy's bicycle industry association ANCMA...

All former top-10 exporters lost huge volumes in 2023. - Photo Shutterstock

Bicycle import in Europe drops to lowest level in decade

BRUSSELS, Belgium - The bicycle industry is eagerly waiting better times. Although some insiders noted slight changes in the market in a positive...

E-bike and bicycle sales in Germany are still on a high level. Next year there will be more e-bikes and bicycles than inhabitants. – Photo ADFC

German bicycle market defies negative consumer confidence

BERLIN, Germany - Bicycle production and sales in Germany attained very high levels in 2023, comparable to the bicycle boom in 2020. Despite the...

With manufacturers including Bike Fun International, the Czech Republic produces a lot of e-bikes for exports. – Photo BFI

Lean year for e-bike sales and production in Czech Republic

PRAGUE, Czech Republic - Early in 2023, the Czech market already reported full warehouses and uncertain sales conditions. This pattern continued...

Despite a dip in volume, Taiwan retains its dominance of e-bike imports into the European Union. – Photo Shutterstock

European e-bike imports in downward freefall

ZEIST, the Netherlands - "The market is returning back to a normal situation of pre-2020." This is a much heard comment on the current disruption of...

In the Netherlands, the e-bike generated 80% of the total turnover in the industry. - Photo Diederik van der Laan

Bicycle market in the Netherlands slides down by 6%

AMSTERDAM, the Netherlands - The Dutch market saw a slight decrease of 6% from 833,366 units in 2022 to 804,101 units last year. Thanks to a higher...

Heavy discounting led to slightly improved sales in the latter half of 2023 in the UK, but imports still outweighed sales volumes. – Photo Shutterstock

UK losing heavily in catch-up game with European bicycle market

LONDON, United Kingdom - In contrast to other European markets, where declines in unit sales could be offset against higher sales values, this can't...